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Kim Kardashian is again within the beauty game after shutting down KKW Beauty and KKW Fragrance with a brand new skincare model referred to as SKKN BY KIM. The brand new merchandise will ship “rejuvenation, nourishment, and an indulgent at-home expertise designed to assist individuals really feel assured of their pores and skin,” in line with a press launch.
Kim shared, “In all of my enterprise endeavors, I have been fueled by my ardour to fill gaps available in the market with expertly-crafted and universally-loved merchandise which are efficiency pushed – and I’ve carried this similar drive and strategy with me into making a legacy skincare model.”
She additionally defined how her personal struggles led to the creation of this new model, sharing, “What started as a psoriasis analysis turned the catalyst for my journey of skincare discoveries, inspiring me to be taught extra about my pores and skin and the right way to take care of it. Working with among the high dermatologists and estheticians over time has given me the unimaginable alternative to be taught from their experience— and I knew I needed to share my learnings.”
SKKYN BY KIM will debut its 9 core merchandise on June 21, 2022 at 12 PM ET/ 9 AM PT by its direct-to-consumer website.