Search engine optimisation and web design go hand in hand for the success of a website.
Search engine optimisation and web design go hand in hand. In many ways, they can be thought of as two sides of the same coin. While the actual execution will vary from website to website, there are specific basic rules that you can follow to help your site rise to the top of the search engine rankings. This article will explore some of the standard rules and the best practices that can help you look at your website from a new perspective.
First, the basic relationship between SEO and web design is to have a good balance of content and visuals to appeal to both search engines and readers. In this sense, a website with a great user experience will naturally be ranked higher in the search rankings.
Content is Key
When it comes to SEO Adelaide, content is king. Your website will be judged based on how relevant your content is towards your target market. This means that you should use keywords and phrases relevant to your industry while also using language that your customers would use when searching for products or services online. Remember that you should use targeted keywords as opposed to general ones.
In addition, search engines will also look at the amount of content you have on your site and how fresh it is. In other words, they want to see more than just a few pages of information and maybe your contact information. The best websites will often have hundreds of pages of content and a blog to keep the information coming.
Fresh Content is King
In addition to having plenty of content on your site, search engines also want to see that you are committed to keeping this content as fresh as possible. In other words, they don’t just want links from some articles from last year on the same page as links for articles that you’ve written in the last month. If these two sets of links appear on the same page, then it shows that you are not committed to keeping your content fresh and up to date.
As such, make sure to update your blog at least once a week with new information about your products or services while also throwing in some new content on the rest of your site. According to Google Search, you want to make it appear fresh and inviting to increase user engagement and time on site, which is a ranking factor.
Visual Appeal for Both Users and Search Engines
The idea of both search engines and users finding your website aesthetically pleasing isn’t exactly ground-breaking. The truth is that a good design, meaning both aesthetically pleasing and user friendly, will help your website stand out from the crowd. Designers have been talking about this for years.
Concerning SEO Adelaide, you should focus on using images as much as possible. Not only do search engines index these images whenever they appear on your page or site, but they also look at the ALT tags to get a better idea of what your content is about. So, for example, if you have an image on your page with the words “blue widget” in the ALT tag, it shows that this is a relevant image to cancer research or treatments for this disease.
In addition, images create a more aesthetically pleasing layout suitable for both search engines and users. In terms of best practices, you should add images that relate to your content whenever possible because they will help with the indexing process and get people to stay on your site longer.
Images are also beneficial for conversions. This is especially true if you want to use an image for your call to action. For example, if you need people to sign up for a newsletter or contact you, having one of these images with some text will help your conversions immensely, thanks to increased user engagement.
As far as what type of images are best, this depends on what industry you are working in. For example, if your business sells luxury goods, you should look at photos of celebrities or models wearing or using these goods. On the other hand, if you are in the health industry, stock photography might be more beneficial for some users.
