SEO can be pretty daunting to people who are new to it. Get to know what this digital strategy is and why it’s such an integral part of any online marketing campaign.
One of the best ways to increase traffic and sales is through SEO. But what does it mean? What are the benefits? And how do you get started with doing SEO Adelaide for your website? Here’s a quick introduction to SEO that will answer all of the questions you have in mind!
What is SEO?
Search engine optimisation (SEO) is the process of improving your website’s rankings in search engines like Google. SEO helps your website get the most visibility and attention online. The more optimised your website is for search engines, the more likely it will rank higher in the search results and garner attention from prospective and existing customers. As a result, you will increase the amount of traffic that goes into your site, which will also help boost sales and revenue for your business.
So how do you increase traffic and sales? People use specific keywords when they are searching online. If someone types “shoes” into Google, there will be pages of results that show up on their screen. The goal of SEO is to rank your website on the first page of search results so that when someone types in your keyword, you come up as one of their top choices.
Keywords are words or phrases related to what your business does and/or its target market (for example, shoes for women, men’s shoes, etc.). There are two main approaches to SEO: on-site and off-site.
On-Site SEO
This is the process of optimizing your website to increase its ranking potential in search engines. In other words, you’re using specific strategies that will improve how Google index’s your site for target keywords. This includes internal linking, use of HTML tags, optimisation of images/videos, etc.
Off-Site SEO
This approach focuses on building links to your site through other websites/blogs to increase your total number of backlinks. This means getting mentioned or linked from high authority sites like Forbes, Huffington Post, Industry News Sites, Product Reviews Sites, and more. Off-site SEO is also known as link building.
Why SEO?
SEO can help you increase traffic, sales and brand awareness. Many businesses often ask whether they should do SEO or pay to be featured on social media sites like Facebook, Pinterest, Instagram, and the like. Most digital marketing experts will tell you that social media marketing is the way to go. But the truth is that if your goal is branding and advertising, as well as increased sales, SEO is the better option.
There are many benefits to doing SEO the right way:
- You get traffic from people who actually want what you have and not just anyone
- Better leads since they were already looking for your product/service before finding you online.
- It’s very affordable when compared to other marketing methods like print ads and TV commercials.
- SEO is a long term strategy that can be used to increase traffic and sales every year.
What You Need for SEO
- Your keyword (what your site/page will be ranked for in Google)
- Unique content on every page of your website
- Optimised images, videos and HTML tags with keywords included within them
- Guest posts from other people that have a high authority site
- A social media presence
- An SEO Adelaide strategy/checklist for your business to follow when optimizing your website and content.
How Do You Start Doing SEO?
The first step is to build an editorial calendar with the keywords you’ve chosen and their corresponding monthly search volumes (amount of searches related to your keywords). Next, you need to write blog posts that are keyword rich and relevant to what your business does. This is the most important part since Google will choose whether or not they like your content based on how well it matches up with specific keywords (the more targeted, the better chance of ranking higher in search results).
Don’t forget that SEO is a long term strategy which means you need to work on it consistently. It’s also important to always track how well your content ranks in Google and make any necessary adjustments based on the results. Doing SEO right will help increase traffic, sales and brand awareness, so don’t wait! Start optimizing your site today and get more traffic in your business.
At this point, we’re still at the tip of the SEO iceberg. There are so many things to learn. So take it one step at a time. Look for other resources that can further broaden your knowledge and understanding of SEO. There’s always something new to learn every day!
